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UK Youth Unemployment Hits 11-Year High as Next CEO Warns Entry-Level Jobs Are Disappearing

The Numbers Don't Lie
UK youth unemployment — workers aged 16 to 24 — just hit 16.2%, according to BBC News. That's the highest since 2015. The rate is more than three times the general unemployment rate of 5%.
One in six young people looking for work can't find it.
What Lord Wolfson Actually Said
Lord Simon Wolfson, CEO of Next and a Conservative peer, didn't mince words on the BBC's Big Boss Interview podcast. Two years ago, Next received 10 applicants per shop vacancy. Today that number is 19.
"That doubling of applicants for shop jobs is indicative of just how big the crisis is in youth unemployment at the moment," Wolfson told BBC business editor Simon Jack.
He called it a "dramatic fall in entry-level employment opportunities" — not a blip, not a trend. A crisis.
The Policy Problem
Wolfson named two specific government moves crushing entry-level hiring.
First: the hike in employer National Insurance contributions. When it costs more to put someone on payroll, businesses hire fewer people. Basic math.
Second: the ban on zero-hours contracts, set to take effect next year under Labour's Employment Rights Act. The government frames these contracts as "exploitative." Wolfson frames the ban as a hiring trap — if retailers offer extra hours at Christmas or during university breaks, they risk being locked into permanent contracts for what was meant to be temporary work.
"The result will be fewer opportunities for students," Wolfson said, according to the Apple Podcasts transcript of the BBC interview. He also noted the legislation was "cobbled together very quickly" — a shot at governments that arrive with slogans instead of plans.
He's right that the consequences weren't intended. That doesn't make them less real.
The Government's Response — And What It Left Out
A Treasury spokesperson told BBC News that raising the national minimum wage "boosted pay for more than 200,000 young workers" and that employer NI contributions are "lower when hiring under-21s."
The government also announced a £2.5 billion youth employment support package it claims will "deliver a million opportunities across the country."
If young people can't get hired in the first place, a pay raise for the ones who are employed doesn't help. You can't boost wages for workers who don't exist on a payroll.
A Department for Business and Trade spokesperson also took a swipe at Wolfson personally, noting he was paid £7 million last year. Classic deflection. Attack the messenger when the message stings.
What Mainstream Coverage Is Missing
Most outlets covered this as a retail industry complaint about taxes. That's too narrow.
Wolfson explicitly said youth unemployment is "a symptom of wider problems with employment in the economy." He's not just whining about his costs — he's describing a structural collapse in the bottom rung of the jobs ladder.
High street retail and hospitality — restaurants, cafes, pubs — are typically where young people get their first job. When those businesses stop creating entry-level roles, there's no on-ramp. No first job means no resume. No resume means no second job. That's how a generation gets locked out.
BBC News reported this straightforwardly. What got less attention: Wolfson's broader economic argument that Britain's planning system is the single biggest drag on growth. He pointed out that an acre of agricultural land worth around £15,000 jumps to £1.5 million once planning permission is granted — wealth extracted from the economy rather than invested in homes and infrastructure. Fix planning, and you fix growth. Fix growth, and you fix jobs.
The AI Factor Nobody's Connecting
Sheryl Sandberg, former COO of Meta, told graduates at Brandeis University on May 21, 2026 — according to Fortune — to "not script your career when the future is uncertain" because AI is wiping out millions of jobs globally.
If AI is eliminating mid-tier jobs from the top down while employer taxes are eliminating entry-level jobs from the bottom up, young workers are getting squeezed from both directions simultaneously.
The bottom rung isn't just harder to reach — it's actively being removed.
The Reality on the Ground
If you're a 17-year-old trying to land your first shift at a clothing store or a café, you're now competing against 19 other applicants for a job that may not even exist because the employer can't afford the NI hit.
The government's £2.5 billion package sounds big. Spread across the roughly 750,000 unemployed 16-to-24-year-olds implied by that 16.2% rate, it's a drop in the bucket — and government programs have a long history of costing more than they deliver.
Wolfson's prescription is simpler: economic growth. More jobs means young people get hired. Less regulation means businesses can offer the flexible hours students actually need.
You don't need a billion-pound program. You need to stop making it expensive to hire someone who's never held a job before.