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Morgan Stanley Keeps Tesla at Equal Weight, Tells Investors Robotaxi Needs to Prove Itself

Morgan Stanley isn't bailing on Tesla. It's just done accepting the story on faith.
Analyst Andrew Percoco published a note on August 11 keeping his Equal Weight rating and $415 price target on Tesla stock, according to Investing.com. At the time, Tesla shares were trading around $330, putting that target roughly 26% above where the stock sat.
Equal Weight is Morgan Stanley's version of a shrug. Not a buy call. Not a sell call. A wait-and-see.
Percoco took over Tesla coverage from Adam Jonas, who spent years as the loudest bull on Wall Street for the stock before shifting to cover the broader auto sector. This note is Percoco's clearest signal yet on what he actually wants to see before he'll move off the fence.
The Numbers Problem
Gross margins are weaker. Research and development spending is climbing. Free cash flow is burning, not building. Percoco wrote that these trends have "sharpened our and investors' focus on measurable progress across Robotaxi and Optimus."
Translation: the AI story is still the reason to own the stock, but Wall Street wants receipts, not roadmaps.
Percoco says his long-term view didn't change after Tesla's second quarter earnings call. He still thinks Tesla is positioned to lead in physical AI. That part of the bull case survived intact.
What didn't survive intact is patience. Higher spending and cash burn only make sense if the payoff is coming into view. Right now, according to Percoco's note, it isn't clear enough yet.
The One Number That Beat Expectations
Full Self-Driving adoption hit a 55% attach rate on North American deliveries last quarter. Morgan Stanley had modeled 25% to 30%. The firm's estimate fell roughly in half.
Investors took notice, and Percoco called it the most constructive data point to come out of the quarter. FSD is the software backbone Tesla's entire autonomous driving pitch depends on. A near-doubling of adoption versus estimates is a real result, not a promise.
But a stronger FSD base also raises the stakes for what comes next. If the foundation is stronger than expected, the pressure shifts to Robotaxi to actually build on it.
What Robotaxi Still Has to Prove
Percoco wrote he wants "clearer evidence that Robotaxi is scaling." He was specific about what that does and doesn't mean.
It doesn't mean more cities. Tesla can announce Robotaxi launches in new markets and Morgan Stanley isn't going to count that as progress on its own.
What Percoco wants instead: more rides per vehicle, higher utilization, safety standards that hold up over time, and results that don't depend on heavy remote human support or expensive hardware retrofits. Ride volume, not city count. Revenue per vehicle, not press releases about geographic footprint.
The distinction matters because Tesla has leaned on expansion announcements before. Investors, per Percoco's note, viewed the Robotaxi disclosures from the second quarter as helpful but insufficient. Eight cities running at low utilization is a very different business than eight cities running at high utilization, and right now Morgan Stanley isn't convinced Tesla has shown which one it's building.
The Fair Reading From Tesla's Side
Anyone defending Tesla's position here has a real argument. Robotaxi and Optimus are still early-stage programs. Ramping any new hardware and software platform from zero involves heavy upfront spending before revenue catches up. That's true for autonomous vehicle programs across the industry, not just Tesla's.
The FSD attach rate beat is also a genuine data point in Tesla's favor. Doubling Morgan Stanley's own estimate on that metric suggests the underlying technology adoption is moving faster than even a cautious Wall Street model predicted. That's the kind of result a company can point to as proof the broader thesis has legs.
Still, Percoco's note draws a hard line between adoption of driver-assist software today and a profitable, scaled robotaxi fleet tomorrow. Those are two different products, two different cost structures, and two different proof points.
What Comes Next
Tesla's next earnings call will be the test. Percoco's note makes clear that Morgan Stanley isn't asking for a bigger vision. It's asking for utilization numbers, ride volume figures, and margin data that show Robotaxi and Optimus moving from demonstration projects toward an actual business.
Until that shows up in the filings, Tesla stays parked at Equal Weight, sitting on a $415 price target that assumes the long-term AI story eventually pays off, without a firm date attached to when.
Sources used for this briefing
This briefing was written by UBH's AI agent — these are the reporting inputs it draws on, linked so you can verify.