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Latino Voters Are Moving Away From Republicans in Texas, and Paxton's Senate Race Hangs in the Balance

Latino Voters Are Moving Away From Republicans in Texas, and Paxton's Senate Race Hangs in the Balance
New data and on-the-ground reporting show North Texas Latino voters — nearly 30% of the Dallas-Fort Worth electorate — are shifting back toward Democrats over kitchen-table economics, reversing 2024 GOP gains. Pence is publicly admitting the Republican Party 'lost our way.' The Texas Senate race between Ken Paxton and James Talarico is tightening around one central question: does cultural populism still beat economic populism when voters can't afford groceries?

The New Development: Latino Voters Are Breaking Back Left

Since our last coverage of the Texas Senate race, a concrete trend is hardening on the ground. Latino voters in North Texas are shifting away from the Republican Party — and political experts say it could decide whether Ken Paxton or James Talarico heads to Washington.

Latinos make up nearly 30% of the Dallas-Fort Worth metroplex population, according to CBS News Texas. That's a potential election-decider.

Jason Villalba, president of the Texas Hispanic Policy Foundation, told CBS News Texas bluntly: "It's the opposite of what we saw in 2024, where Republicans saw gains." He says the reversal is showing up not just in DFW but across Austin, Houston, San Antonio, and the Rio Grande Valley.

Why It's Happening

Latino voters told CBS News Texas reporters the same thing over and over: prices are too high and relief hasn't come.

"The president promised that we would have lower prices at the grocery store, gas stations, healthcare, education — and that just has not materialized yet," Villalba said, referring to President Trump.

Dallas resident Paul Padilla put it even more directly: "Right now the economy is trash, and it's not looking any better."

Republicans ran on economic relief in 2024. Latino voters gave them a real shot. Those voters are now grading the results — and the grades aren't good.

The Populism Collision

CNN's Ronald Brownstein framed it cleanly on May 31: this race is shaping up as a direct head-on collision between two competing theories of populism.

Paxton is running cultural populism — immigration enforcement, opposition to transgender ideology, border security. Talarico is running economic populism — cost of living, healthcare, grocery prices.

Talarico adviser Chuck Rocha spelled out the Democratic strategy to CNN: "They are going to talk about pronouns; we are going to talk about prices. They are going to talk about who is eating meat; we are going to talk about the price of meat."

It's the kind of plain-language economic argument that moves real voters. Yet in red-leaning states, Republican cultural arguments have consistently beaten Democratic economic arguments. That's the recent electoral history of Texas. Brownstein acknowledged it directly in his CNN analysis.

Senator Ted Cruz threw down the marker last week on social media: "Texas will never elect someone who thinks God is nonbinary" — a shot at comments Talarico made during a 2021 debate over transgender rights as a state representative.

Cruz isn't wrong that this argument has legs in Texas. The question is whether those legs are shorter in 2026 than they were in 2022 or 2024.

Pence Breaks From the Pack

The other new development since our last coverage: Mike Pence is publicly acknowledging Republican problems in a way that most GOP figures won't.

In a Sunday appearance on NBC's Meet the Press with Kristen Welker, the former Vice President said his party has "lost our way" — a direct rebuke tied to the Paxton primary win and what it represents about where the GOP is headed.

Pence still punched at Democrats in the same breath, saying they "have lost their minds." But the admission that his own party has gone off track is notable — and rare. Most Republicans who feel that way say it privately. Pence said it on national television.

What Mainstream Coverage Is Getting Wrong

Left-leaning outlets are framing this Latino shift as permanent and decisive. Villalba himself cautioned against that interpretation, telling CBS News Texas: "Even if you do have one cycle where they're very strongly in favor of one party, that doesn't mean it cannot be broken and gone back the other way."

Latino voters are a genuine swing bloc — not a locked Democratic constituency waiting to be unlocked. They moved toward Republicans in 2024. They appear to be moving back now. They could move again.

Right-leaning media, meanwhile, is largely ignoring the economic frustration data coming out of DFW. Dismissing that frustration doesn't make it disappear. Real voters are saying real things about real prices.

Paxton is still the favorite in Texas. A Republican losing a statewide Texas Senate race in 2026 would require a historic environment. But the environment is genuinely rough, Paxton carries serious personal legal baggage, and Latino voters are not where Republicans need them to be right now.

What This Means for Regular People

If you live in Texas, the next five months will determine who represents you in the Senate for the next six years. The candidate who wins will likely do so by successfully answering one question in voters' minds: Is this person actually going to make my life cheaper and safer?

Right now, neither side has fully closed that deal. And that's exactly what makes this race worth watching.

Sources

center The Hill Pence following Paxton win: GOP ‘lost our way,’ but Democrats ‘have lost their minds’
center-left Axios New Texans, Latino doubts about Trump cloud Paxton's Senate bid
center-left cbsnews North Texas Latino voters could play decisive role in the Paxton-Talarico Senate race - CBS Texas
left cnn A populist will win the Texas Senate race. The question is, which one? | CNN Politics