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Corporate Buybacks Are Drying Up — and Now the Retail Buyer Is Tapped Out Too

Corporate Buybacks Are Drying Up — and Now the Retail Buyer Is Tapped Out Too
The two engines that powered the post-2009 bull market — corporate buybacks and the retail investor — are both sputtering at the same time. Corporate share repurchases are slowing as trade-war uncertainty paralyzes CFOs, while the American consumer is buried under record credit card debt, exploding auto loan payments, and savings rates near historic lows. When both buyers disappear simultaneously, there's no one left holding the market up.

The Double Disappearing Act Nobody Wants to Talk About

Corporate stock buybacks have long masked underlying damage to retail investor finances. Both are now showing weakness at the same time, and the data is becoming difficult to overlook.

Corporations Are Flipping From Buyer to Seller

According to CNBC, corporate stock offerings — the opposite of buybacks — have recently jumped to their highest level in years. That includes major IPOs like Uber and Lyft, plus secondary offerings from companies like Tesla. More shares hitting the market means more supply. When supply outstrips demand, prices fall.

Ned Davis, senior investment strategist at Ned Davis Research, wrote to clients: "The non-financial corporate crowd has piled into stocks with buybacks, mergers, and acquisitions." His assessment? Companies may now be the "dumb money" — the crowd that buys at the top.

Larry McDonald, editor of The Bear Traps Report, flagged another warning sign: capital expenditures for the S&P 500 came in at the lowest level since Q4 2017. When companies stop investing in their own operations, they also stop buying back their own stock. The trade-war uncertainty has "paralyzed CFOs," in his view.

According to Business Insider, HSBC analysts documented that buybacks were the source of most demand for stocks since 2009 — nearly $500 billion per year from S&P 500 companies alone, totaling $2.1 trillion since 2010. Liz Ann Sonders, chief investment strategist at Charles Schwab, told Business Insider: "On a cumulative basis there has not been a dollar added to the US stock market since the end of the financial crisis by retail investors and pension funds."

The entire post-crisis bull run was corporate-funded. And now that funding is pulling back.

The Consumer Side Is Getting Worse, Not Better

Meanwhile, the retail investor — already stressed — is showing new signs of cracking.

Experian data reported by QTR's Fringe Finance via ZeroHedge shows the auto loan situation in stark terms: nearly 19% of new vehicle loans now carry monthly payments of at least $1,000. One year ago that number was 17.4%. Five years ago it was 5.4%.

These aren't luxury car buyers. Three-quarters of those $1,000-plus monthly payments are tied to mainstream trucks — the Ford F-150, Chevy Silverado, Ram 1500. The average amount financed on a new vehicle has hit a record $43,952. Average monthly payment: a record $770.

The Wall Street Journal documented what that pressure looks like in practice: a hospital operations director earning close to $200,000 a year carrying $15,000 in credit card debt at 26% interest and making only minimum payments.

Credit card balances hit a record $1.25 trillion in Q1 — a first-quarter record. The percentage of balances 90+ days delinquent climbed to 13.1%, the highest in 15 years, matching post-2008 crisis levels. Average credit card interest rates have jumped from 14.6% in early 2022 to roughly 21% today.

Delinquency stress is no longer confined to low-income households. Middle- and high-income borrowers are falling behind too.

What Mainstream Coverage Is Getting Wrong

Left-leaning outlets frame the buyback slowdown as validation of calls to tax or restrict repurchases — a policy debate that masks the structural reality. Right-leaning outlets sometimes dismiss consumer stress as temporary or policy-fixable. Both miss the core issue: the market has been running on financial engineering and consumer credit for 15 years, and both are now hitting their limits simultaneously.

Business Insider's 2016 reporting quoted Jonathan Glionna, equity strategist at Barclays, comparing buyback support for stocks to the Fed's quantitative easing for bonds. Just as QE eventually ended, so does debt-financed buyback fuel.

Omar Aguilar, chief investment officer for equities at Charles Schwab Investment Management, said: "The cycle for buybacks is nearing its end. Cheap financing has encouraged buybacks for some time."

That warning is now becoming reality.

What This Means for Regular People

If you have a 401(k), a brokerage account, or any retirement savings tied to equities, the two biggest structural buyers in the market are both stepping back. Corporate America is spooked by trade uncertainty and rising debt costs. The American consumer is buried.

No one is stepping up to replace them.

The market can run on momentum and narrative for a while. But momentum and narrative don't pay off $1.25 trillion in credit card debt. They don't refinance a $770 monthly car payment. They don't manufacture a new class of buyers.

The bill is coming.

Sources

center-left cnbc Corporations were the biggest buyers of stock during the bull market, but now they are selling
right ZeroHedge The Market's Biggest Buyer May Be Disappearing
unknown solwd The Market’s Biggest Buyer May Be Disappearing
unknown businessinsider The biggest force powering the stock market is starting to disappear, and it could be a huge problem