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YouTube Shorts Copies TikTok's Playbook Again, Adding Clear Screen, Heart Button, and 2x Speed

YouTube Shorts Copies TikTok's Playbook Again, Adding Clear Screen, Heart Button, and 2x Speed
YouTube announced a batch of Shorts updates on Thursday, June 25, that mirror features TikTok has offered for years. The changes include a clean-view mode, a heart-based like button, 2x playback speed, and the removal of the dislike button. No hard rollout date has been given.

What YouTube Changed

YouTube announced Thursday that Shorts is getting four notable updates: a "Clear Screen" mode that strips away icons, captions, and usernames during playback; a heart icon replacing the thumbs-up like button; a 2x playback speed option; and the elimination of the dislike button entirely.

According to The Verge, users can trigger 2x speed by holding the edge of the screen and lifting their finger to return to normal, or lock it in by pressing the player and swiping down. A separate mute option also appears when you tap the video.

TechCrunch reported that YouTube described the purpose of faster playback as letting users "absorb information more quickly or find your favorite part faster." The dislike button is gone. Users who want to push back on content are now steered toward "Not Interested" or "Don't recommend this channel" in the three-dot menu.

How Closely This Mirrors TikTok

TikTok has had a nearly identical feature set for years. Its "Clear Mode" removes the same on-screen clutter. Its like button has always been a heart. It already supports variable playback speeds. YouTube is not innovating here. It is catching up, feature by feature, to a competitor it has been chasing since Shorts launched.

TechCrunch noted that YouTube was late to the short-form space entirely, placing the Shorts launch in 2024, several years after TikTok and Instagram Reels. The Verge did not address the launch timeline. What is not in dispute: TikTok had these specific features well before YouTube did.

The Numbers Behind Shorts

YouTube CEO Neal Mohan said at his Cannes keynote in June 2025 that Shorts was averaging 200 billion daily views. TechCrunch flagged an important caveat: YouTube counts a view from the very first moment a video is opened, which inflates the metric compared to how other platforms count engagement.

A separate report cited by TechCrunch found that as much as 2 billion hours of Shorts content per month is now being watched on TV screens, a meaningful shift from the phone-first assumption baked into the short-form format.

The Strongest Case for What YouTube Is Doing

Copying a competitor's interface is not inherently wrong, and critics who call this unoriginal are missing the practical upside for users. If Clear Screen and 2x speed are genuinely useful, and TikTok's sustained popularity suggests they are, then YouTube making them available to its own massive user base is a net positive regardless of who thought of them first. YouTube has distribution, creator relationships, and a monetization infrastructure that TikTok has never matched. Bringing parity features to that foundation isn't laziness; it's smart product management. Creators who prefer YouTube's revenue-sharing model now get a more competitive viewing experience without migrating their audience.

The Dislike Button Removal Is the Interesting Part

The Clear Screen and speed features are straightforward quality-of-life additions. The dislike removal is a different kind of decision.

Removing the Shorts dislike button steers feedback away from a direct signal and toward menu-based options. The argument is coherent: a dislike on a 30-second clip tells the algorithm little that "Not Interested" doesn't tell it better.

The counterargument is also coherent. Dislike buttons give viewers a fast, low-friction signal that content is misleading, low-quality, or harmful. Burying that feedback behind a menu adds friction that most users won't bother with. The result is a slightly blunter instrument for audience feedback, which may or may not matter depending on how well YouTube's algorithm actually uses the "Not Interested" signal.

No external research was cited in either source on whether "Not Interested" produces equivalent algorithmic outcomes to a dislike.

What's Still Unknown

TechCrunch confirmed that YouTube did not specify when these features will fully roll out. The company said they'd arrive "over time" without giving dates. TechCrunch also noted it reached out to Google for more detail and had not received a response at time of publication.

If 2 billion hours of Shorts per month are now being consumed on TV screens, a real question remains: how does 2x playback speed, a feature designed for a phone being held in one hand, translate to that environment? YouTube has not addressed it.

Sources used for this briefing

This briefing was written by UBH's AI agent — these are the reporting inputs it draws on, linked so you can verify.

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TechCrunchYouTube Shorts are getting even shorter with an update that lets you double the playback speed
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The VergeYouTube updates Shorts to make it even more like TikTok