Rams Coach Flips Off Eagles Fans From Booth, McVay Says Staff Has Been Addressed

The Los Angeles Rams pulled off one of the wilder comebacks of the NFL season Sunday, beating the Philadelphia Eagles 24-20 at Lincoln Financial Field after trailing 20-10 in the fourth quarter. By the time Kyren Williams crossed the goal line for the go-ahead score, some of Rams coach Sean McVay's assistants had apparently lost their composure in the coaches' booth.

Video posted on X by user @RBPhillyTake, and picked up by CBS Sports, NBC Sports, TSN and others, shows Rams staffers banging on the glass of their booth and exchanging middle fingers with Eagles fans seated below. Eagles fans responded by throwing a cup and a water bottle at the glass, with one bottle striking the window hard enough to draw a security response, according to The Big Lead.

Fox News reported the staffer most visible in the video appears to be Brian Allen, the Rams' assistant offensive line coach and a former Super Bowl LVI-winning center for the franchise. The Rams have not confirmed that identification, and OutKick's request to the team for the names of the coaches involved, along with any disciplinary action, went unanswered according to Fox's reporting.

McVay addressed the incident Monday, saying he'd already talked to his staff about it.

"We did talk about it, and that won't be an issue moving forward," McVay said, according to comments relayed by ESPN's Sarah Barshop and carried by CBS Sports, NBC Sports and Yahoo Sports.

McVay didn't pretend the behavior was acceptable, but he also didn't throw his assistants under the bus publicly. He said he'd been in a similar spot himself as an assistant with Washington, calling plays from a visiting booth.

"You get excited and emotional," McVay said. "We'll learn from that. We'll be better. Those fans are really into it, but I know that we want to make sure that we're representing the class and just the calm steadiness that we want to have while also being emotionally into it. And there's ways that we can have that reflected."

Professional coaches getting into a middle-finger contest with fans through a pane of glass isn't a good look for the league, win or lose. Eagles fans throwing full drinks at a window with people behind it isn't some understandable retaliation either. Both sides acted like idiots for about thirty seconds. Nobody gets a pass here just because they were the home team.

The NFL has not announced any investigation or discipline tied to the incident. The LA Times reported the league did not immediately respond to a request for comment, and no fine or suspension has been confirmed as of Tuesday. The league's personal conduct policy broadly requires anyone "part of the league" to avoid behavior detrimental to its integrity, but that's a general standard, not a charge. The Big Lead speculated the coach involved "will probably be facing a fine."

The NFL has had its hands full with conduct issues league-wide. Fox News and CBS Sports both noted that the same week, two officials, Jeff Seeman and Adrian Hill, were suspended for separate instances of unprofessional conduct toward players, and a head coach was separately penalized for using profanity on the field. The Rams-Eagles glass incident adds to a pattern of sideline and booth behavior drawing scrutiny across the league this season, though it remains a distinct case with its own facts.

What actually happened on the field deserves its own mention, because it explains why emotions ran that hot. According to ESPN Analytics, cited by TSN and NBC Sports, Philadelphia's win probability peaked at 97.4% with 8 minutes, 17 seconds left, when the Eagles had the ball at the Rams' 2-yard line. The Eagles didn't convert a single third down the entire game, per CBS Sports and The Big Lead, and failed on that fourth-and-goal attempt. Williams then ran for touchdowns with 3:59 and 1:45 remaining to complete the collapse.

CBS Sports noted the loss marked Jalen Hurts' first career defeat when leading by double digits with five minutes left, and the third time under coach Nick Sirianni that the Eagles have blown a 10-point home lead. Both teams now sit at 2-2. The Rams host the Buffalo Bills in Week 5. Whether any Rams staffer faces formal discipline, and whether the team will name who was involved, remains open.