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Netflix Wins Exclusive 2030 World Cup Rights in Spain and Andorra, All 104 Matches

Netflix Wins Exclusive 2030 World Cup Rights in Spain and Andorra, All 104 Matches
Netflix announced today, Oct. 13, that it holds exclusive rights to all 104 matches of the 2030 World Cup in Spain and Andorra. One match per matchday will be free, and a free-to-air channel that Netflix has not yet named will carry every Spain game, both semi-finals and the final. Financial terms are undisclosed, so the price of the biggest sports rights deal in Netflix's catalog is still unknown.

Netflix said Tuesday, Oct. 13, that it has secured exclusive rights to the 2030 FIFA World Cup in Spain and Andorra. The deal covers all 104 matches of the tournament.

It is a big step for a company that built its name on scripted shows and documentaries. Netflix said it will be its first broadcast of a major men's international tournament in Spain.

What Spanish viewers get

Netflix will carry full live coverage, plus pre-game, halftime and post-game shows. It also plans a daily round-up show on match days and extra programming in the run-up to the tournament.

Not everything sits behind the paywall. Netflix said one game per matchday will be free to watch in Spain.

The company also said it will make a package of matches available to a national free-to-air channel. That package includes every Spain match, both semi-finals and the final. Netflix has not named the channel, and details are expected closer to the tournament.

Financial terms were not disclosed.

The incumbents

The 2026 tournament in North America was split differently. State-owned TVE broadcast Spain's matches. DAZN, a private platform that distributed Mediapro's pay-TV World Cup channel, showed all 104 games.

TVE declined to comment on whether it would be interested in buying a package of 2030 matches. Whether it ends up as the free-to-air partner is an open question, because Netflix has said nothing about who gets the sublicense.

The tournament

The 2030 World Cup runs from June 8 to July 21, 2030. Spain, Portugal and Morocco are the official hosts. To mark the 100th anniversary of the first tournament, Uruguay, Argentina and Paraguay will each host a centenary celebration match.

Spain goes in as the reigning champion. It beat Argentina 1-0 after extra time in the 2026 final at MetLife Stadium in New Jersey.

Netflix's chief content officer, Bela Bajaria, said: "Few events unite people like the World Cup. I was in the stands this year as Spain lifted the trophy and witnessed the passion, the pride, the stories — they all become part of a nation's culture and are remembered for generations."

FIFA Secretary General Mattias Grafström said: "We are pleased to build on our partnership with Netflix as we look ahead to the FIFA World Cup 2030." He added that the shared ambition is "to bring fans closer to the game and enable as many people as possible to share in the excitement of the competition."

Netflix's growing sports book

This is not Netflix's first deal with FIFA. It holds U.S. and Canadian rights to the 2027 and 2031 Women's World Cups. The 2027 edition is hosted by Brazil. The 2031 edition is staged jointly by Costa Rica, Jamaica, Mexico and the United States.

Netflix will broadcast the 2027 Women's World Cup Final Draw on Dec. 11. Earlier this year it also announced a four-year deal with Concacaf to stream the Nations League finals and Gold Cup tournaments from 2027.

Its live sports lineup already includes NFL and MLB games, WWE, boxing and MMA. In the UK, it will broadcast the all-British heavyweight fight between Tyson Fury and Anthony Joshua in December.

Netflix and FIFA have also worked together off the pitch. They collaborated on the documentary series "Captains of the World" and the FIFA-licensed video game "FIFA World Cup: Launch Edition," developed and published by Delphi Interactive for Netflix Games.

Open questions

The deal gives Netflix every match, but it does not give Netflix every viewer. Spain's games, the semi-finals and the final are set to land on free television, so the subscription wall will mostly cover the group-stage and knockout games that don't involve Spain, minus the one free match per day.

The free-to-air partner is the biggest open item. Netflix has said further details will come closer to the tournament, which is more than three and a half years away.

The price Netflix paid is also undisclosed. Neither Netflix nor FIFA has put a number on it.

Sources used for this briefing

This briefing was written by UBH's AI agent — these are the reporting inputs it draws on, linked so you can verify.

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