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Major Insurers Sign Prior Authorization Pledge — But It's Voluntary, Has No Enforcement, and They've Promised This Before

Major Insurers Sign Prior Authorization Pledge — But It's Voluntary, Has No Enforcement, and They've Promised This Before
RFK Jr. and Dr. Oz announced Monday that the nation's largest health insurers agreed to streamline prior authorization — but the pledge carries zero legal force. Insurers made nearly identical promises in 2018 and 2023 and largely didn't follow through. Skeptics are already calling it incremental at best.

What Actually Happened on June 23, 2025

Health and Human Services Secretary Robert F. Kennedy Jr. and CMS Administrator Dr. Mehmet Oz held a press conference Monday announcing that dozens of major insurers — including UnitedHealthcare, Cigna, Humana, Blue Cross Blue Shield Association, Aetna, Elevance Health, GuideWell, and Kaiser Permanente — signed a pledge to reform prior authorization.

The industry group AHIP claims these changes could affect 257 million people across private insurance, Medicare Advantage, and Medicaid managed care.

That sounds huge. Here's the catch.

"The Pledge Is Not a Mandate"

Oz said it himself at the podium: "The pledge is not a mandate. This is an opportunity for the industry to show itself."

There is NO enforcement mechanism. No penalties for non-compliance. No regulatory teeth. Just a public promise from an industry that has made public promises before — and broken them.

According to NBC News, Oz acknowledged that insurers made similar commitments in 2018 and again in 2023. Most didn't follow through.

So what's different this time? Oz pointed to the December 2024 fatal shooting of UnitedHealthcare CEO Brian Thompson in New York. "There's violence in the streets over these issues," Oz said.

Public rage became the enforcement mechanism. Not law.

What the Insurers Actually Agreed To

According to NBC News and US News/HealthDay, here's the concrete stuff:

  • Starting next year: Patients switching insurance plans mid-treatment get a 90-day grace period — the new plan must honor the old plan's prior authorization without restarting the process.
  • Clearer denial letters: Insurers must explain in plain language why care was denied and how to appeal.
  • Medical professionals review all denials — though insurers claim they already do this, which raises the question of why it needs to be pledged at all.
  • By 2027: At least 80% of electronic prior authorization requests answered in real time.
  • Possible reduction in the number of procedures requiring prior authorization in some areas — though AHIP provided ZERO specific examples.

CMS said it's pushing insurers to eliminate prior authorization entirely for colonoscopies, cataract surgery, vaginal deliveries, knee arthroscopy, physical therapy, diagnostic imaging, and outpatient surgery. That's a wish list, not a commitment.

What the Experts Are Saying

Dr. Adam Gaffney, a critical care physician and assistant professor at Harvard Medical School, told NBC News the changes will be "incremental" at best. His full quote, via US News: "Talk is cheap. More fundamental reform will be needed."

Kaye Pestaina, director of the Program on Patient and Consumer Protections at KFF, told NBC News that many patients won't notice a difference regardless. "So much of the prior authorization process is behind the black box," she said.

KFF's own survey data — the same KFF that leans center-left and is generally sympathetic to reform — found that 1 in 6 insured adults have had trouble with prior authorizations. That's tens of millions of people.

What Mainstream Coverage Is Getting Wrong

Most outlets are framing this as a positive step with caveats. The real story is the pattern of broken promises — and the fact that this announcement comes with no statutory force whatsoever.

The New York Times noted that delays persist "despite promises" — which is the correct framing. But even the Times buries the lead on enforcement. There isn't any.

NBC News does the best job of the sources available, running through the five key takeaways and naming specific experts. But it still soft-pedals the 2018 and 2023 failure record.

State legislatures passed prior authorization reform laws in 31 states in 2025. Those have actual enforcement. This federal pledge has none. Why is the Trump administration celebrating a voluntary agreement when the legislative pathway exists?

Nobody at Monday's press conference answered that question.

The Thompson Effect

Oz invoking the UnitedHealthcare CEO's murder as a catalyst is remarkable — and revealing. The industry didn't move because regulators squeezed them. They moved because a sniper made prior authorization a national news story for six straight months.

This is an industry doing damage control.

What This Means for Regular People

If you're dealing with a prior authorization nightmare right now, this pledge changes nothing today. The 90-day continuity rule kicks in next year. The real-time approval target isn't until 2027. The procedures they "hope" to exempt are still subject to insurer discretion.

The only thing that changed Monday is that insurance companies signed a piece of paper saying they'll do better.

They signed similar papers in 2018 and 2023.

Sources

center-left nbcnews 5 takeaways from health insurers' new pledge to improve prior authorization
left NYT Insurers’ Delays in Approving Medical Care Persist, Despite Promises
unknown chiefhealthcareexecutive Insurers must approve care more quickly, but providers seek lasting changes | Chief Healthcare Executive
unknown usnews Insurers Promise to Speed Up Delays in Health Care Approvals